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Consumer Products, Tech Industry, Printing Industry, Event Marketing, B2B, Trade-Shows, Furniture & More
home furnishings industry
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TELEVISION & theatrical
what are clients say
"Bill was a tremendous resource in helping to educate me and my team about the Home Furnishings industry and its current marketing practices. Industry dynamics, potential partner introductions, marketing tactics, and PR were all areas we relied on Bill for his help and advice. Bill was like having an experienced CMO on staff"."
"I have had the pleasure of working with Bill Napier over the past 4 months. I can say definitively that I received far more value from Bill than he did from me! Bill has been essential in bringing our products and solutions to market. He has a voice for radio and television and the marketing experience & knowledge to change your business for the better"!
"We needed to review our total market packaging including to decide whether to build a new and updated website. After reading other reviews we contacted Bill Napier. After talking with him, we decided he was the person we wanted to work with on the update. It was the right move. He is knowledgeable, informative, good idea man and was a pleasure to work with".
"Bill is a leading marketing consultant and is known as a 'serial disruptor' in the furniture industry. His thought provoking insights and blogs will challenge conventional wisdom, your systems, processes and 'go to market' strategies. by looking under the hood to uncover the crtical issues to improve your market performance".
"Working with Bill is working with an industry pro that knows the furniture business inside and out. He has provided great insights as to the inner workings of the business and how people think and what drives decisions. His work is detail oriented and has provided great value in supporting our efforts to bring our solution to market in North America. We look forward to a continued relationship with him and encourage anyone that needs help in the industry to speak to Bill"
"Bill Napier is known to many of the RetailerNOW readers as the man who likes to “Rant” and we think that is a good thing…
Sharing frustrations as well as common sense solutions has been his M.O. for years. Delivering the goods each and every time he writes or speaks, Bill says what he means and means what he says".
"I have been working with Bill on our new start up mattress company. From our very first conversation, I new I had found the right fit in order to get results! Within 24 hours, he immediately started getting to work and has built us a fabulous website! He has also been instrumental in connecting me with others, that have included other digital marketing groups, video production and so much more! I most appreciate his no-nonsense approach, and ability to get things done! It has been an absolute pleasure working with someone who understands business, the industry and what it takes to succeed! Thanks Bill for everything you have done for us" !!!
Thomas Liddell - Sr VP, Planned Furniture Promotions
"We all learn more from our peers and real world experience than we ever hoped to learn in school. Most will agree, watching and learning from your fellow team members is a good source of information, but an even better source is to follow and learn from industry leaders. Following and studying the work of people with real world experience and a track record for success is the secret to becoming better in your position.
Bill Napier is one of those people. Bill is perhaps the top marketing guru in the industry. Even many that think of themselves as experts, can't hold a candle to Bill. If you want to improve your marketing effort in your company, read the volumes of information that Bill and his team have published, or better yet, pick up the phone and set up an appointment".
"Bill Napier is a rare combination of years of experience mixed with being on the cutting edge and promoting the cutting edge. He’s excellent at connecting the dots between disparate industries to provide hidden value. He helped marketing our organization via social media and website content, and we got an explosion of contacts!"
Raj Rajbhandari Founder & Partner Thinkdeeply
"Bill is a very experienced marketing pro who knows the furniture industry inside and out. When we needed to launch a product aimed at furniture retailers, we were lucky to find Bill and have him serve as our guide and ambassador to this large and intricate industry. He's done a great job of helping us get connected!
Eugene Alletto - CEO/ Quarterback at bedgear
"I find Bill to be very creative. he will bring you lots of ideas that you will need as a business owner to sort through and decide what is most important.
Bill is always thinking about innovating, which is a hard thing to come across in many businesses today. He does have a lot to say and if you listen, and not just think he is another talker, you will get something good for your business".
Amy Goodman - Former Publisher of Home Furnishings Business Magazine
"Bill is one of the most forward thinking men I know. He studies marketing as a craft and is always 3 steps ahead of the rest of the pack. I would absolutely recommend Bill, you will not talk to him without learning something".
"Bill is a great guy to engage with, very creative, and is a wonderful guy.
He has the knowledge & vision of the home furnishing's industry in general and is a SME in his own right with loads of experience! He’d be an asset to any team, as an insider or remaining on the outside – you cannot choose to ignore him cause he will make sure that the “water dripping on a stone leaves a mark...and he knows how to leave a very big market for his clients".
iConnect - CIO & Owner
David Lively - CEO Grey Suit Retail & The Lively Merchant
I would say: “I have known Bill Napier for nearly 10 years. During this time I have had the pleasure of watching him work super hard to solve today’s problems for independent business owners! Bill is a very strong thinker and helps his clients navigate the quickly changing landscape of retail in all areas of business marketing and operations.”
I've been working with Bill for quite some time on our business website and the responses over the years have been tremendous, resulting in many new customers and most importantly he grew our profitability
I also worked with Bill on two other business ventures and have recommended him to numerous other business owners and organizations. His work, in particular with IRISHFEST LACROSSE and the ROTARY LIGHTS CHRISTMAS SHOW has been outstanding and greatly increased their market reach and attendance.
Results like that make me proud to have been the one bringing him on board and easy to prove to other non profits that he is "the guy" they need to achieve their own dreams of success.
The Monarch Public House
Fountain City, Wisconsin
Corky Seeber - Chief Executive Officer and President Small Tree Communications
"Bill is a very creative individual that dug deep to understand my company's core strengths and value add propositions and developed an effective marketing strategy that grew both our sales revenues and brand awareness".
Corky was Bill's client
Napier Marketing was asked to bring our late 1990's Website up to todays standards. Bill and his team worked with us and together we were able to remake our Web presence. We have achieved all of our stated goals and more. Our generated sales from our website have increased over 1000%.
Colorado Garage Door Service Inc. could not be happier with the website and the results that Napier Marketing have achieved for our company.
D.J. Seeber - General Manager
Bill put together our website in a way that is easy for us to use. When we need an update or help he handles it for us fast. We have many clients tell us they like how simple and easy to navigate the site is. It helps them make a decision or to contact us with questions.
Many of our clients find us this way and it leads to sales. He has made it work for us!
" I have worked with Bill on a variety of projects for over a decade. Bill's greatest asset and contribution has been his intense level of creativity ... the ability to look beyond and find that something extra. In every project I worked with him on Bill has consistently proven to be a man of his word, delivering on-time, on-spec, and a 1st class product.
He is an expert in his field"
Former Director of Consumer Services
Marketing Strategy & Planning | Innovation/Ideation | Branding/Positioning | B:C and B:B Consultant
Former Director of Promotions - General Mills Inc.
I've worked with Bill on multiple occaisions over the past 20 years and have always been impressed with his innovative solutions to critical marketing issues for my brands. Bill is a dedicated partner in his client's business and I always trust that not only will the project be done on time and on budget, but with a flair to innovation that will give me a significant competitive edg
"Bill worked with The Meyers Printing Companies during the 1980's. He was the visionary that helped us transform our business from a company that printed commercial brochures and folders to a Point of Sales and promotional driven sales "solutions" company.
We have never had a person on staff with as much creativity and drive as Bill. He is an expert in his field and any company should engage his talents if they want to grow their business".