our team
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Bill Napier - Managing Partner Napier Marketing Group, LLC.
Bill has been in the Marketing Industry for over 35 years. Bill has been the Chief Marketing Officer of several small, medium and large companies throughout his career. Many have labeled Bill Napier as being a “ Serial Disrupter and/or Storm Chaser” in the retail and home furnishings industry, a moniker he loves! |
In the 90’s, Bill’s marketing agency PMA Network (Promotional Marketing Associates, Inc.), with offices in Minneapolis and Chicago, launched many consumer brands, as well as being a strategic consultant for The Times Square Millennium celebration. He was hired by Ashley Furniture in 2000 as their Chief Marketing Officer (CMO) and was blessed to be part of their astronomic growth from $800MM – $2.7BN over his 5-year tenure.
He has also worked with two other furniture brands as CMO. He has been an industry consultant since 2006 and with his company Napier Marketing Group has developed and managed some of the largest promotions ever done in the industry.
Bill has developed and maintains the largest aggregated marketing informational website for retailers and brands: www.social4retail.com.
Bill is also focused on how technology can help brick and mortar retailers compete with the huge e-commerce retailers. He believes technology, properly implemented, can level the playing field because over 80% of consumers would prefer to shop and buy local
Bill is also a featured writer and speaker in the retail industry. You may have read his "RETAIL RANTS" in many industry magazines, including SMB RETAIL Technology News, Furniture Today, Furniture World Magazine, RetailerNOW and his Blog on www.social4retail.com.
His vast understanding of the issues retailers and brands face to compete in the digital arena, coupled with his humorous interpretation of his knowledge of trends, facts and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions.
His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media.
He has also worked with two other furniture brands as CMO. He has been an industry consultant since 2006 and with his company Napier Marketing Group has developed and managed some of the largest promotions ever done in the industry.
Bill has developed and maintains the largest aggregated marketing informational website for retailers and brands: www.social4retail.com.
Bill is also focused on how technology can help brick and mortar retailers compete with the huge e-commerce retailers. He believes technology, properly implemented, can level the playing field because over 80% of consumers would prefer to shop and buy local
Bill is also a featured writer and speaker in the retail industry. You may have read his "RETAIL RANTS" in many industry magazines, including SMB RETAIL Technology News, Furniture Today, Furniture World Magazine, RetailerNOW and his Blog on www.social4retail.com.
His vast understanding of the issues retailers and brands face to compete in the digital arena, coupled with his humorous interpretation of his knowledge of trends, facts and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions.
His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media.
bill is a featured writer in many of the industry's top magazines
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We’ve been both blessed and cursed with “Passion”. Passion for everything: passion for being a great dad, a great employee, a great leader, a great company and passion for being different than everybody else when it comes to leading, planning or executing the marketing of
an organization.
Because of this passion, we often find ourselves at odds with “traditional” organizations. We rarely subscribe to traditional…it’s pedestrian and the results are always predictable. To often the brands and their messaging we see promoted are “Cheap.” Cheap everything, sale this, closeout that; always a race to the bottom. No aspiration, No engagement, No connection, except for those consumers who like feeding on the bottom, yep bottom feeders I think the slang is. - Mediocrity & Commoditization DOES NOT RULE here!
Most everyone remembers this classic Aesop fable: The Tortoise & The Hare. The story concerns a Hare who ridicules a slow-moving tortoise and challenges the Tortoise to a race. The moral is that “slow and steady wins the race.” Not true – anymore. Rarely does going slow win any races in today's economy. Going slowly is a good way to be careful, but that’s not what retail is about today. In fact, the real lesson is not about the tortoise at all, it’s about the hare.
Many Brands and Retailers think that a slow and steady strategy wins the race to acquire new business in today’s “wired economy”.
I think NOT. Being cautious or ignoring the speed in which the internet has changed consumer buying behavior could be a recipe for disaster. As I always told my kids while they were growing up:
an organization.
Because of this passion, we often find ourselves at odds with “traditional” organizations. We rarely subscribe to traditional…it’s pedestrian and the results are always predictable. To often the brands and their messaging we see promoted are “Cheap.” Cheap everything, sale this, closeout that; always a race to the bottom. No aspiration, No engagement, No connection, except for those consumers who like feeding on the bottom, yep bottom feeders I think the slang is. - Mediocrity & Commoditization DOES NOT RULE here!
Most everyone remembers this classic Aesop fable: The Tortoise & The Hare. The story concerns a Hare who ridicules a slow-moving tortoise and challenges the Tortoise to a race. The moral is that “slow and steady wins the race.” Not true – anymore. Rarely does going slow win any races in today's economy. Going slowly is a good way to be careful, but that’s not what retail is about today. In fact, the real lesson is not about the tortoise at all, it’s about the hare.
Many Brands and Retailers think that a slow and steady strategy wins the race to acquire new business in today’s “wired economy”.
I think NOT. Being cautious or ignoring the speed in which the internet has changed consumer buying behavior could be a recipe for disaster. As I always told my kids while they were growing up:
