ABOUT US
VisioN - PASSION - KNOWLEDGE - EXPERIENCE - RESULTS
Our team consists of individuals that have been senior management from companies like ADVO/Valassis, Ashley Furniture Industries and other top flight organizations.
"You cannot think yourself into acting; You must act yourself into thinking".
That's what we do and we do it extremely well
We know how the business works, so our strategy and tactics are based off expeience, not just ideas
PRO -AWARDS PINNACLE
|
|
we make it easy to work together
Project BasedThis is when you want a specific project researched and created. It's a "one-time" project that we mutually outline and agree to.
|
Short Term Consulting Arrangement Our consulting agreements are all "short term". They are for 3 months maximum with the option to extend the 3 months or work on a "month to month" basis when the agreement expires. This process assures both parties that the scope of work outlined is done satisfactorily. As the client, you will never be stuck with a long term agreement you're not happy with, and for us, we have the same option should we decide, you as the client, are not a good fit for us.
|
Directing All Your Marketing ServicesThis option gives you access to everything we do. We act as your marketing/creative services department. Instead of one person at a large salary, you get the whole team for probably less than hiring one individual...AND it's tax-deductible as a "marketing expense" to boot
|
“We don’t work for committees. We work for leaders.”
If you’re looking for consensus, comfort, or someone to tell you what you want to hear—stop reading.
This firm was built for leaders who understand that growth requires friction, and that most of what passes for marketing and strategy today is performative nonsense that looks good on slides and fails in the real world.
Founded by William F. Napier, we work with Executive-Level Decision Makers who are done wasting time, money, and momentum on recycled thinking, internal politics, and advisors with zero operational scar tissue. Our perspective comes from decades in the commercial furniture and mattress industries—on the sales floor, in manufacturing, across retail and e-commerce, in M&A conversations, and in failed “sure things.”
We diagnose what’s actually wrong, strip out what isn’t working, and build strategies that create real differentiation, real demand, and real leverage—not just activity.
We are brought in when:
If you want a partner who will challenge your assumptions, confront blind spots, and help you make challenging and complex decisions with confidence — you’re in the right room.
This work isn’t comfortable.
It’s decisive.
This firm was built for leaders who understand that growth requires friction, and that most of what passes for marketing and strategy today is performative nonsense that looks good on slides and fails in the real world.
Founded by William F. Napier, we work with Executive-Level Decision Makers who are done wasting time, money, and momentum on recycled thinking, internal politics, and advisors with zero operational scar tissue. Our perspective comes from decades in the commercial furniture and mattress industries—on the sales floor, in manufacturing, across retail and e-commerce, in M&A conversations, and in failed “sure things.”
- We do not optimize mediocrity.
- We do not protect broken strategies.
- We do not sugarcoat hard truths.
We diagnose what’s actually wrong, strip out what isn’t working, and build strategies that create real differentiation, real demand, and real leverage—not just activity.
We are brought in when:
- Revenue has stalled, and no one can say why
- Marketing is busy but ineffective
- Brand equity is eroding under price pressure
- Digital growth is cannibalizing, not compounding
- Leadership needs clarity, not consensus
- If you want a vendor, hire someone else.
If you want a partner who will challenge your assumptions, confront blind spots, and help you make challenging and complex decisions with confidence — you’re in the right room.
This work isn’t comfortable.
It’s decisive.
