ABOUT US
VisioN - PASSION - KNOWLEDGE - EXPERIENCE - RESULTS
Our team consists of individuals that have been senior management from companies like ADVO/Valassis, Ashley Furniture Industries and other top flight organizations.
"You cannot think yourself into acting; You must act yourself into thinking".
That's what we do and we do it extremely well
We know how the business works, so our strategy and tactics are based off expeience, not just ideas
PRO -AWARDS PINNACLE
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we make it easy to work together
Project BasedThis is when you want a specific project researched and created. It's a "one-time" project that we mutually outline and agree to.
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Short Term Consulting Arrangement Our consulting agreements are all "short term". They are for 3 months maximum with the option to extend the 3 months or work on a "month to month" basis when the agreement expires. This process assures both parties that the scope of work outlined is done satisfactorily. As the client, you will never be stuck with a long term agreement you're not happy with, and for us, we have the same option should we decide, you as the client, are not a good fit for us.
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Directing All Your Marketing ServicesThis option gives you access to everything we do. We act as your marketing/creative services department. Instead of one person at a large salary, you get the whole team for probably less than hiring one individual...AND it's tax-deductible as a "marketing expense" to boot
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We’ve been both blessed and cursed with “Passion”. Passion for everything: passion for being a great dad, a great employee, a great leader, a great company and passion for being different than everybody else when it comes to leading, planning or executing the marketing of
an organization.
Because of this passion, we often find ourselves at odds with “traditional” organizations. We rarely subscribe to traditional…it’s pedestrian and the results are always predictable. To often the brands and their messaging we see promoted are “Cheap.” Cheap everything, sale
this, closeout that; always a race to the bottom. No aspiration, No engagement, No connection, except for those consumers who like feeding on the bottom, yep bottom feeders I think the slang is. - Mediocrity & Commoditization DOES NOT RULE here!
Most everyone remembers this classic Aesop fable: The Tortoise & The Hare. The story concerns a Hare who ridicules a slow-moving tortoise and challenges the Tortoise to a race. The moral is that “slow and steady wins the race.” Not true – anymore. Rarely does going slow win any races in today's economy. Going slowly is a good way to be careful, but that’s not what retail is about today. In fact, the real lesson is not about the tortoise at all, it’s about the hare.
Many Brands and Retailers think that a slow and steady strategy wins the race to acquire new business in today’s “wired economy”.
I think NOT. Being cautious or ignoring the speed in which the internet has changed consumer buying behavior could be a recipe for disaster. As I always told my kids while they were growing up:
an organization.
Because of this passion, we often find ourselves at odds with “traditional” organizations. We rarely subscribe to traditional…it’s pedestrian and the results are always predictable. To often the brands and their messaging we see promoted are “Cheap.” Cheap everything, sale
this, closeout that; always a race to the bottom. No aspiration, No engagement, No connection, except for those consumers who like feeding on the bottom, yep bottom feeders I think the slang is. - Mediocrity & Commoditization DOES NOT RULE here!
Most everyone remembers this classic Aesop fable: The Tortoise & The Hare. The story concerns a Hare who ridicules a slow-moving tortoise and challenges the Tortoise to a race. The moral is that “slow and steady wins the race.” Not true – anymore. Rarely does going slow win any races in today's economy. Going slowly is a good way to be careful, but that’s not what retail is about today. In fact, the real lesson is not about the tortoise at all, it’s about the hare.
Many Brands and Retailers think that a slow and steady strategy wins the race to acquire new business in today’s “wired economy”.
I think NOT. Being cautious or ignoring the speed in which the internet has changed consumer buying behavior could be a recipe for disaster. As I always told my kids while they were growing up:
