Behavioral Marketing Campaign:
Driving Store Traffic, Website Traffic, and Client Acquisition
If a woman is searching for a "White Dress", it is probably likely she is planning to get married?
What other lifestyle changes could be happenning? New home, new furniture, honeymoon or more?
Learn how to capture this information and integrate it into a sophisticated targeting campaign that can be directly tracked back to a purchase.
What other lifestyle changes could be happenning? New home, new furniture, honeymoon or more?
Learn how to capture this information and integrate it into a sophisticated targeting campaign that can be directly tracked back to a purchase.
Watch the video below to check out how this awesome new technology can change your retail marketing, and the best part is, they do all the work for you with a defined ROI!
Just tell them who you want to target, your store locations, the geograpghy and they will put together a fully integrated campaign
how it works
We would first identify a radius around each participating store location. This radius could range anywhere from 1 mile to 50 miles, and everywhere in between. Previous campaign success has shown that a 25-mile radius around each store has proven most effective.
Using that radius, we are able to identify offline data for all of the residents within that vicinity of your store location (name, address, and specific demographics that Bassett would find beneficial to filter the audience in this radius- say minimum household income, or age range, for example.)
We then input this offline data into the Oracle Cloud which creates a geo-fence for all of the residents that I have identified within your store radius. The geo-fence is able to append email address IDs, social media IDs, mobile/desktop IDs, IP addresses, and pixel and cookie IDs to build online profiles for your target audience.
Ultimately, we want to optimize your marketing spend to provide you a true ROI. So rather than tailoring ads to everyone in this data set on the aforementioned platforms, we take it a step further by monitoring this greater-audience to identify those individuals that are likely to purchase furniture in the near-term. This all happens in real-time!
We do this by establishing action triggers based on life events that would lead to a furniture purchase. This could be things like moving, marriage, home renovations, divorce, having a child, etc. we view cookie and pixel ID's to see what websites each resident has visited (pixels), and what specific items they were looking at and clicking on (cookies.) So, if someone was on Zillow.com looking at new rental properties, we would qualify them as a candidate that would likely be interested in buying furniture in the near-term. We would thus provide that individual with more impressions than someone else in that radius that doesn't show activity to meet our criteria.
An impression is a touch-point (either through email ads, social media ads, display ads on your web browser, SMS text messages, etc) that shoots a branded advertisement/offer in real-time to someone in the targeted radius that has shown action-trigger qualities. We can create these ads (or use a house file) that would direct the users to your website upon a click. If they don’t click the ads, no problem, we will continue to reinforce these offers. And since these users will be within a close proximity of your store location, there’s a good chance that they will get in the car and visit a nearby preferred furniture retailer.
We can even go a step further and push the ads with a specific offer that aligns with the items of interest that those individuals have been searching for. Example: Someone is on XXX website browsing a living room catalog. We would thus use your ads that feature things like couches and coffee tables and have them populate on the user’s web browser, email, etc.
We provide real-time reporting and activity tracking, as needed. This could include things like click-rates, opens, numbers of impressions, and any offline sales data that can match-back the customer who made a purchase in-store to the touch-points that he or she received via this campaign. We can integrate this into all your social media, too.
To bring everything full circle, we can also explore a marketing automation program that integrates multi-channel communications with a sequenced delivery to nurture and retain these new customers.
Using that radius, we are able to identify offline data for all of the residents within that vicinity of your store location (name, address, and specific demographics that Bassett would find beneficial to filter the audience in this radius- say minimum household income, or age range, for example.)
We then input this offline data into the Oracle Cloud which creates a geo-fence for all of the residents that I have identified within your store radius. The geo-fence is able to append email address IDs, social media IDs, mobile/desktop IDs, IP addresses, and pixel and cookie IDs to build online profiles for your target audience.
Ultimately, we want to optimize your marketing spend to provide you a true ROI. So rather than tailoring ads to everyone in this data set on the aforementioned platforms, we take it a step further by monitoring this greater-audience to identify those individuals that are likely to purchase furniture in the near-term. This all happens in real-time!
We do this by establishing action triggers based on life events that would lead to a furniture purchase. This could be things like moving, marriage, home renovations, divorce, having a child, etc. we view cookie and pixel ID's to see what websites each resident has visited (pixels), and what specific items they were looking at and clicking on (cookies.) So, if someone was on Zillow.com looking at new rental properties, we would qualify them as a candidate that would likely be interested in buying furniture in the near-term. We would thus provide that individual with more impressions than someone else in that radius that doesn't show activity to meet our criteria.
An impression is a touch-point (either through email ads, social media ads, display ads on your web browser, SMS text messages, etc) that shoots a branded advertisement/offer in real-time to someone in the targeted radius that has shown action-trigger qualities. We can create these ads (or use a house file) that would direct the users to your website upon a click. If they don’t click the ads, no problem, we will continue to reinforce these offers. And since these users will be within a close proximity of your store location, there’s a good chance that they will get in the car and visit a nearby preferred furniture retailer.
We can even go a step further and push the ads with a specific offer that aligns with the items of interest that those individuals have been searching for. Example: Someone is on XXX website browsing a living room catalog. We would thus use your ads that feature things like couches and coffee tables and have them populate on the user’s web browser, email, etc.
We provide real-time reporting and activity tracking, as needed. This could include things like click-rates, opens, numbers of impressions, and any offline sales data that can match-back the customer who made a purchase in-store to the touch-points that he or she received via this campaign. We can integrate this into all your social media, too.
To bring everything full circle, we can also explore a marketing automation program that integrates multi-channel communications with a sequenced delivery to nurture and retain these new customers.
