I fix broken growth
DIFFERENT PERSPECTIVE. BETTER STRATEGY. SMARTER EXECUTION. MEASURABLE GROWTH.
Companies don't bring me in to tell them what they already know.
They engage me when growth has stalled, differentiation has disappeared, marketing isn't creating momentum, or the same thinking keeps producing the same results.
Sometimes the problem is obvious. Often it isn't.
After 40+ years building brands, creating high-impact marketing programs, accelerating retail sell-through, and helping companies find new paths to growth, I've learned that broken growth is rarely caused by just one thing.
It can be positioning. Relevance. Strategy. Marketing. Execution. Sales. Retail support. Leadership alignment. Or simply an organization that's gotten too close to its own business to see what needs to change.
THAT'S WHERE I COME IN.
My experience spans some of the world's largest consumer brands and more than two decades working deeply inside the furniture and bedding industries.
I've also sat on both sides of the table—as an outside consultant and as the executive responsible for delivering the results. As CMO of Ashley Furniture, I helped the company become the #1 furniture brand in North America during one of the most aggressive growth periods in its history.
I DON'T JUST IDENTIFY WHAT'S WRONG. I HELP FIX IT.
Companies engage me for an experienced outside perspective—someone willing to challenge assumptions, question conventional thinking, identify opportunities others may not see, and turn strategy into action.
That can mean:
I'M NOT IN THE 80-PAGE-POWERPOINT BUSINESS.
I have no interest in producing another strategy deck that gets presented, discussed, admired—and six months later is collecting digital dust in someone's shared drive.
And ultimately, all of it should create sales velocity.
That's why companies engage me.
Different perspective. Better strategy. Smarter execution. Measurable growth.
But don't take my word for it.
Read what former clients, colleagues, and employers say about the impact I've had on their businesses.
They engage me when growth has stalled, differentiation has disappeared, marketing isn't creating momentum, or the same thinking keeps producing the same results.
Sometimes the problem is obvious. Often it isn't.
After 40+ years building brands, creating high-impact marketing programs, accelerating retail sell-through, and helping companies find new paths to growth, I've learned that broken growth is rarely caused by just one thing.
It can be positioning. Relevance. Strategy. Marketing. Execution. Sales. Retail support. Leadership alignment. Or simply an organization that's gotten too close to its own business to see what needs to change.
THAT'S WHERE I COME IN.
My experience spans some of the world's largest consumer brands and more than two decades working deeply inside the furniture and bedding industries.
I've also sat on both sides of the table—as an outside consultant and as the executive responsible for delivering the results. As CMO of Ashley Furniture, I helped the company become the #1 furniture brand in North America during one of the most aggressive growth periods in its history.
I DON'T JUST IDENTIFY WHAT'S WRONG. I HELP FIX IT.
Companies engage me for an experienced outside perspective—someone willing to challenge assumptions, question conventional thinking, identify opportunities others may not see, and turn strategy into action.
That can mean:
- Finding meaningful differentiation in a market where everyone looks and sounds the same.
- Repositioning a company or brand that's lost relevance or momentum.
- Giving consumers a compelling reason to choose you instead of simply giving them another reason to wait for a sale.
- Creating programs that help retailers and salespeople sell the value, not just the product.
- Finding opportunities leadership may be too close to the business to see.
- Building the strategy, systems, processes, and go-to-market plan necessary to turn ideas into measurable growth.
I'M NOT IN THE 80-PAGE-POWERPOINT BUSINESS.
I have no interest in producing another strategy deck that gets presented, discussed, admired—and six months later is collecting digital dust in someone's shared drive.
- Strategy should create action.
- Marketing should create preference.
- Execution should create momentum.
And ultimately, all of it should create sales velocity.
That's why companies engage me.
Different perspective. Better strategy. Smarter execution. Measurable growth.
But don't take my word for it.
Read what former clients, colleagues, and employers say about the impact I've had on their businesses.
CHOOSE THE LEVEL OF ENGAGEMENT THAT FITS YOUR BUSINESS
DON'T HIRE MORE. ENGAGE SMARTER.
| nmg-complete-engagement-levels-final-nc.pdf |
